A new web expereince for the kings of experiential.
The Bait Shoppe is an innovative experiential agency that creates award winning brand strategies and experiences. We reinvented their online experience to make it more of an "expereince".View Project
We know that the difference between awesome and mediocre design is the result of hundreds of decisions. Whether it's for web or print, we help you make the right ones by sharing our knowledge and providing some guidance. We get to know you, your audience and your goals, so we can help you determine what your online presence does and doesn't need. Shall we?
We begin with questions. We listen as you tell us about the work you do, the people you do it for and who else does stuff like it. We do our own leg work to learn about your customers and competitors, so we can help you position your brand. We look at everything you currently have in your digital and print marketing arsenal and help you make sure it is actually serving you and your brand.
You have goals. Our job is to help you achieve them. Together, we map out your goals - what your customers need to experience and what you hope to get from them as a result. We make a plan and define what's in and out, what will and won't serve your goals, technically and creatively. We create a blueprint and build the foundation for the project to come.
Building on what we discovered in the first two steps, we create unique designs for your homepages, subpages, cards, tees and more. We make sure our designs match what you're looking for, and that you can quickly and easily communicate what needs to change so the design is all you envisioned.
For print, this will be the delivery of your final product. For web, this is where our developers step in. They apply their range of technical know-how to your website. They look at all of the functionality you currently have and want to recreate, as well as new stuff that you think will help you better engage with your target audience and demonstrate what your brand's all about.
This is your chance to start playing with the finished product. First, we make sure you have all the training you need to get in the driver's seat. Once we put your site in your hands, you have time to interact with your site, load some content and try out all of the functionality that you asked for in preparation for the launch.
A big misconception is that the launch of the project is the end. It really isn't. After the launch of a project we want to take a look and see the results. Any result will help with future updates and maintenance. After this step, the process essentially starts over. We'll discuss future updates and ideas, make a plan, and continue the cycle.